Chelsea has 13-years of experience creating value-driven communication and social impact initiatives for entrepreneurial companies. She specializes in helping firms develop their strategic positioning so that they can best connect to their consumers through communication and product development. Most recently, Chelsea served as CMO for Vidamerica, an innovative retail company focused on immigration services. Prior to Vidamerica she was Marketing Director for MPOWER Labs where she led marketing strategy and execution for the company’s North America efforts, Mango and GoalMine, which provide financial solutions for the nation’s underserved.
Chelsea has served in the public sector where she managed a $34 million annual budget and implemented marketing initiatives for the Texas Lottery, including the state’s first beneficiary campaign, and merger of the agency’s minority/general market advertising RFP. As a staff member for the Texas Governor’s Office in Economic Development, she participated in the creation of TexasOne, now a national model for corporate recruitment and retention. She was also Co-founder of Vento Marketing, a full-service advertising agency, and has leadership experience with leading Hispanic marketing firms and product development companies.
With a strong commitment to the Austin community, Chelsea served as founding Program Director for RISE – an annual conference series dedicated to connecting and inspiring entrepreneurs. She is a graduate of the 2010 Essentials Class of LeadershipAustin, serves on the Board of DiscoverHope and is a LeadershipAustin Emerge Committee member. She has also served on the LifeWorks Executives and Professionals (LEAP) Steering Committee, SetonCove Board and was a founding member of the Japan-America Society of Greater Austin (JASGA).
Chelsea has masters and bachelor degrees in Advertising from the University of Texas at Austin.
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- Economic Impact on Wireless